Dental video and social media for San Diego practices.
We produce dental video, run social media and manage Meta ads for San Diego practices — turning a single shoot into weeks of content that makes your doctor the name patients recognize.
Work for San Diego practices.
Soft Touch Dental is a general and cosmetic practice in San Diego’s Clairemont Mesa area. We built the monthly content system behind its patient stories and cosmetic transformations.
San Diego patients choose the practice they already know.
A city of neighborhoods
From Clairemont and Kearny Mesa to La Jolla, North Park and Chula Vista, San Diego patients look close to home. Local, recognizable content keeps you top of mind in yours.
Warm, human storytelling wins
Chairside reactions and real patient stories do more to earn trust than any promotion — the approach behind Soft Touch Dental’s content.
One shoot, every channel
A monthly shoot feeds your Instagram, TikTok, website and Meta ads, so a busy practice keeps publishing without adding work for the team.
Built for how San Diego patients choose a dentist.
San Diego patients want a dentist who feels like a neighbor. We plan each shoot around the procedures you want more of and the people you want to reach.
San Diego patients look close to home.
San Diego County averages about 3.6 dentists for every 5,000 residents (UCLA Center for Health Policy Research). Patients rarely cross the county for a routine visit, so the practice they recognize in their own neighborhood wins.
Clairemont & Kearny Mesa
Established neighborhoods with long-time families. Soft Touch Dental’s Clairemont Mesa practice is where we built a monthly shoot system around warm, chairside patient stories.
La Jolla & Pacific Beach
Coastal, cosmetic-minded patients in La Jolla and a younger crowd in PB. Polished smile reveals for one; quick, high-energy short-form for the other.
North Park, Hillcrest & Mission Valley
Young professionals who discover local businesses on Instagram and TikTok first. Personality-led content and easy booking calls to action.
North County — Carlsbad, Encinitas & Del Mar
Families and retirees researching implants and cosmetic work. Longer-form education and doctor-led trust content work best here.
South Bay — Chula Vista & National City
Many bilingual, multigenerational families. We plan captions and on-screen text so content feels local to the whole family.
Video, social and ads — one team.
Everything a San Diego dental practice needs to be seen and chosen, built around content we shoot at your office.
Monthly shoots at your San Diego practice.
Planned before we arrive
Topics, hooks and shot lists are agreed in advance, so the doctor knows exactly what to say and the day runs fast.
Scheduled around your patients
We film before opening, over lunch or in a blocked-off window, so your schedule keeps moving.
One day, weeks of content
Each shoot covers doctor education, patient stories, team and office footage — enough for weeks of posts plus Meta ad creative.
A rhythm you can count on
We book recurring San Diego shoot days, so your content calendar never waits on a production crew.
Areas we serve around San Diego
Elsewhere in the region? See everywhere we work in Southern California.
Questions San Diego practices ask us.
Yes. We produce content for Soft Touch Dental in San Diego and travel to practices across San Diego County for shoots.
Southern California is our home market, and San Diego is part of it. We scope shoot schedules and logistics together on the strategy call.
Patient stories, chairside reactions and cosmetic before/after storytelling — published consistently and reused as paid creative.
Yes. We shoot, edit, write captions, schedule and publish across Instagram, TikTok and YouTube Shorts.
It depends on how often we shoot, how many offices you have and whether we also run your social media and Meta ads. We scope a plan for your practice on a strategy call — our guide to dental marketing costs breaks down the typical budget ranges.
Yes. We film for practices across San Diego County, including Carlsbad, Encinitas, Del Mar and Escondido, as well as La Jolla, Chula Vista and the rest of the city.
Yes. We plan, publish and manage Instagram, TikTok and YouTube Shorts for San Diego dental practices — using content filmed at your office, not generic templates.
We are a production-first studio. Instead of stock footage and templates, we film at your San Diego practice and turn that footage into your social content, your Meta ad creative and your website video — one team, one system.
Your next patient
is already scrolling.
Make sure San Diego patients find you first.