I was the inaugural Director of Photography at the conception of GMS, a start-up company. Collaborating with Geff Zamore, owner of GM's Media, I became the go-to Director of Photography, planning and executing creative advertising videos for numerous brands. This project was incredibly enjoyable, pushing us to be innovative at the onset of the social media boom. We were pioneers in embracing and meeting the challenges of this exciting period of media renaissance, using shorts to promote brands and boost sales.s.