Blog & resources

Dental marketing, explained.

Practical guides on dental video, social media, Meta ads, local SEO and budgets — written by the team that produces content for dental practices every week.

Measurement

How to Track ROI on Dental Marketing (Video, Social and Ads)

Likes don’t pay rent. Here’s how to connect marketing spend to booked patients and accepted treatment — including for video and social.

October 6, 2026 · 7 min read

Local SEO

Dental Google Business Profile Optimization: A Practical Checklist

For “dentist near me” searches, your Google Business Profile often matters more than your website. Here’s how to set it up properly.

October 1, 2026 · 8 min read

Orthodontics

How to Get More Invisalign Patients: A Content-First Playbook

Aligner patients are online, curious and comparing. Here’s how to become the practice they choose — with content first and ads second.

September 29, 2026 · 7 min read

Implants

How to Market a Dental Implant Practice (Including All-on-X)

Full-arch patients research longer than almost anyone else. Here’s the content, ads and follow-up that turn that research into accepted cases.

September 24, 2026 · 8 min read

Budget

How Much Does Dental Marketing Cost? A Practical Budget Guide

What practices typically spend, where the money actually goes, and how to set a budget you can measure against booked patients — not just clicks.

September 22, 2026 · 8 min read

Paid ads

Dental Meta Ads Cost Per Lead: Benchmarks and Real Campaign Data

Industry benchmarks, a real Southern California campaign broken down by procedure, and the levers that actually move your cost per lead.

September 22, 2026 · 7 min read

Content

How Many Videos Does a Dental Practice Need Per Month?

How often to post, what a realistic monthly content mix looks like, and how to get there without your team filming every week.

September 22, 2026 · 6 min read

Content

How to Film Dental Patient Testimonials (and Stay HIPAA-Compliant)

Consent first, then the questions that get real answers, and the filming details that make a testimonial feel honest instead of staged.

September 22, 2026 · 7 min read

Social media

25 Dental Instagram & TikTok Content Ideas That Build Trust

Short-form video ideas for dental practices, grouped by the job each one does — from authority to social proof to getting the phone to ring.

September 22, 2026 · 6 min read

Strategy

How to Choose a Dental Marketing Agency (and When to Keep It In-House)

The questions to ask, the red flags to watch for, and an honest look at when an in-house team is the better call.

September 22, 2026 · 7 min read

Put it to work

Rather have it done for you?

Dental video production

Doctor-led, patient-story and procedure content — shot at your practice, edited for short-form.

Learn more

Dental social media management

Instagram, TikTok and YouTube Shorts run for you — strategy, publishing and community.

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Dental Meta ads

Facebook and Instagram lead-generation campaigns built on the content you already have.

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Dental websites & SEO

Fast websites, landing pages and local SEO that convert the attention you’ve earned.

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How to Track ROI on Dental Marketing (Video, Social and Ads)

Dental Google Business Profile Optimization: A Practical Checklist

How to Get More Invisalign Patients: A Content-First Playbook

How to Market a Dental Implant Practice (Including All-on-X)

How Much Does Dental Marketing Cost? A Practical Budget Guide

Dental Meta Ads Cost Per Lead: Benchmarks and Real Campaign Data

How Many Videos Does a Dental Practice Need Per Month?

How to Film Dental Patient Testimonials (and Stay HIPAA-Compliant)

25 Dental Instagram & TikTok Content Ideas That Build Trust

How to Choose a Dental Marketing Agency (and When to Keep It In-House)

Rather have it done for you?

Dental video production

Dental social media management

Dental Meta ads

Dental websites & SEO

Your next patientis already scrolling.

Your next patient
is already scrolling.